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Amorepacific announced the launch of luxury skin care brand Sulwhasoo on Lazada

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Amorepacific, the largest beauty company in Korea, today announced the launch of the global luxury skin care brand Sulwhasoo at LazMall. This marks the extension and strengthening of the beauty company in the e-commerce market of Southeast Asia.

The Super Grand Opening of Sulwhasoo at LazMall reflects Lazada’s position as the chosen partner for international brands seeking an e-commerce portal in Southeast Asia, and its leadership in providing prestigious beauty brands to buyers.

“The influence of South Korean beauty trends and culture in this region is undeniable, and we are pleased to present Sulwhasoo, one of Korea’s leading skin care brands, in line with Lazada, which reinforces our leadership in the beauty category and in the service to our clients, “said Chairman of the Jing Yin group.

Early last month, Lazada and Sulwhasoo’s operating company, Amorepacific, signed a memorandum of understanding (MOU) to expand the company’s brand footprint. The launch of Sulwhasoo at LazMall is part of Amorepacific’s strategy to extend its luxury portfolio to a younger audience in the region.

The cosmetics and beauty conglomerate of South Korea is already taking advantage of the Lazada platform for the distribution of four key brands, including LANEIGE, Mamonde, innisfree and ETUDE HOUSE. These branded stores are located in LazMall, a dedicated space for shoppers to gain direct access to trusted international and local brands, first-class online brands and authorized brand distributors.

“Lazada is the e-commerce leader in the region, particularly in the beauty space, and the best possible partner to take our online business in Southeast Asia, we hope to bring the value of Sulwhasoo’s Asian beauty to more customers and help them to experience our unique beauty solutions in a new way, “said Mina Kim, Senior Vice President of Sulwhasoo at Amorepacific.

The grand opening of the Sulwhasoo store in LazMall will take place on June 13, 2019, when buyers from Indonesia, Malaysia, Singapore, Thailand and Vietnam can access Sulwhasoo’s wide range of beauty products, including the best-selling exclusive serum of the brand: First Care Activating Suero EX.

Incorporating the philosophy of harmony and balance of Sulwhasoo, the unique solution of JAUM Balancing Complex (TM) serum helps to divert the signs of aging and is a serum activator that improves the effectiveness of other products that follow.

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