The famous makeup artist and powerful creator of the cult beauty brand Pat McGrath Labs has presented “Sublime Perfection: The System”, a new trio of products that includes a primer, the label’s debut base and a gunpowder. The “trinity”, as the brand calls it, will finally be launched in July, after 25 years of research.
The system starts with Sublime Perfection Primer, which is infused with moisturizing hyaluronic acid for a smoothing and refining effect on the skin. Then comes the base, which is available in 36 different shades ranging from light to dark, and promises to nourish and moisturize the skin, as well as helping to combat the formation of wrinkles by preserving the film’s hydrolipidic barrier. The setting powder, which will come in five different shades, diffuses fine lines and imperfections, completing the series.
Foundation is a great milestone for the Pat McGrath Labs brand, which has had great success since it arrived on the scene in 2015, before the star announced the launch of a permanent “unlimited” collection that includes lipsticks, eyeliners, eyeliners and eyeshadows. 2017
In recent years, beauty brands have claimed to satisfy consumers’ demand for diversity with respect to base shades: recent examples include Tarte Cosmetics, which introduced a new 50-tone foundation line earlier this year, and Morphe, who made his entry into the world of the foundation with A range of 60 shade shades in January.