Sally Beauty Holdings, Inc. today announced that My Black is Beautiful, the cultural platform, has launched a collection of hair care products available exclusively at the country’s Sally Beauty stores and online.
“We are delighted and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line,” said Maryann Herskowitz, vice president of Color & Care at Sally Beauty. “We share the vision of My Black is Beautiful to celebrate and empower black women. Seeing this come to life in a range of products celebrating its unique beauty delight us. “
For over 10 years, the My Black Is Beautiful platform has been talking to women in their community who are constantly looking for products to help them achieve their hair goals, no matter how they choose to wear it. . With this in mind, the My Black is Beautiful hair care line was born – a collection of skincare, styling and styling products formulated for the unique and diverse types of hair in the community.
“The My Black is Beautiful line of hair products has been inspired by the 2.6 million women in our online community who have changing and diverse beauty needs,” said Lela Coffey, beauty brand director. Multicultural at P & G. “With Sally Beauty and My Black is Beautiful, their common goal of meeting the needs of the online community and P & G’s extensive technical knowledge of textured hair, the two companies have partnered to to create a new line of hair care inspired and designed by Black. women.”
My Black Is Beautiful products will help nourish, moisturize, renew and style the curly hair of all textures. The Golden Milk recipe contains a specially formulated blend of turmeric, coconut milk, ginger, honey and coconut oil. Golden milk is a rich source of vitamins, minerals and essential amino acids. The range includes a sulfate-free moisturizing shampoo, a strengthening conditioner, two Tangle Slayer revitalizing creams (for type 3 and 4 hair) and intense recovery treatment. Prices range from $ 7.99 to $ 12.99 and can be purchased exclusively at Sally Beauty stores nationwide and online at SallyBeauty.com.
Sally Beauty Holdings. Unit 3, The Arc 25 Colquhoun Avenue, Hillington Glasgow G52 4BN. United Kingdom. Phone: 0330 123 1906 https://www.sallybeauty.co.uk