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Monique Lhuillier is moving into the fragrance sector.

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The designer, who is known for her deluxe ready-to-wear and luxury labels, has partnered with The Premiere Group to launch fragrances in 2020, followed by a makeup debut. The group also holds fragrance licenses for fashion brand Derek Lam, Mercedes-Benz Parfums and Fila.

Lhuillier’s goal with the new perfume project is to help women feel feminine, confident and glamorous.

The creative is not the only one with his attention in the sector of fragrances, which has been booming with new additions recently. Last month, fashion magnate and former editor of Vogue Paris, Carine Roitfield, launched a collection of travel-inspired perfumes, while Hollywood actress Michelle Pfeiffer put her stamp on the industry in April with “Henry Rose “, a new line of fragrances. That pretends to be completely transparent about its ingredients.

Cosmetics entrepreneur Huda Kattan of Huda Beauty plunged into the waters in November with the launch of her fragrance brand ‘Kayali’ with her sister Mona, and last month it was announced that singer Cher has a perfume launch planned for this fall, marked his first release of flavors since 1987.

The Monique Lhuillier brand is also the latest in several clothing brands to expand in makeup, following in the footsteps of companies such as Gucci, which presented a new line of lipsticks last month, and Victoria Beckham, which has been causing a mysterious launch of beauty and will be released later this year.

Monique Lhuillier is internationally recognized as one of America’s foremost couture bridal and ready-to-wear brands. 8485 Melrose Place, West Hollywood, USA. Phone: +1 323-655-1088 http://www.moniquelhuillier.com

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