With $ 500 million in support of Indonesia real estate development company Lippo Group earlier this year, the latest e-commerce giant Southeast Asia honor, Matahari Mall officially launched on Wednesday.
Some have called their ambitions comparable to those of other regional e-commerce giants such as Alibaba in China or Japan Rakuten – but the target of 250 million Indonesian market.
It plans to sell everything “from cars to smartphones, and dresses grocery stores,” the CEO of the company, Hadi Wenas, announcing a soft launch back in June.
Matahari Mall is a multivendor marketplace where everyone can buy everything and anyone can sell anything, including electronics, fashion, lifestyle and food.
“Wenas said in a prepared statement. “He Like a supermall offline is entered, walking around and shopping in the floor. Each plant focuses on different categories. It has been an excellent start for us during the soft launch. “
The company even goes so far as to call himself the new “Alibaba Indonesia,” saying that hopes to become a driving force for e-commerce in the country.
“We have vendors who tell us that most of its sales come from Matahari Mall and even when we have not yet begun our marketing. This is very encouraging as we build a strong ecosystem that brings together sellers and consumers across Indonesia, “he added Wenas.
Large technology giants both Asia and beyond, are increasingly looking to Indonesia as a growth opportunity. It has smartphone penetration of 43 percent, with 67 percent of Indonesians who use their smartphones for shopping in the last year, according to an August report by The Wall Street Journal.
Meanwhile, the Singapore-based logistics firm SingPost predicts that the value of e-commerce sales in Indonesia will rise to about $ 4.5 billion in 2016.
Internet search company Baidu know China is investing in its operations in the country, and Twitter just opened an office there in March. (Twitter also signed an interesting association with one of the largest companies in Indonesia this week.)
EBay comparisons are bound to the surface, but that’s to be expected for an emerging player in Asia. The big question is whether you can replicate the success of eBay on their own ground.
Matahari Mall. Kemayoran baru, Jakarta, Indonesia. Phone: +62 822-3682-4353 www.mataharimall.Com