Cairo-based Modern Waterproofing Company is the largest manufacturer of bituminous waterproofing membranes in Egypt and produces a range of construction, waterproofing and insulation products.
Prior to joining SME News, Modern Waterproofing used Google to search for new clients, attended trade shows and advertised in magazines. The company now has an annual sales turnover of US $30 million, receiving 15 inquiries from SME News monthly for an average of one real order a month. Mr. El Nahas says: “It’s well organized, looks good, and shows everything I need customers to know about the company and products.”
Modern Waterproofing now employs over 250 people and operates a large factory with four production lines. The company exports to India, Europe, Africa, the U.S., Taiwan and throughout the Middle East and Caribbean regions.