Founded in May 2016 by Prashant Jain and Varun Khurana, Crofarm is an F2B (Farm to Business) venture. According to the website, it has over 10,000 farmers in its network and has partnered with Reliance Retail, Grofers, Big Basket, Jubilant Foodworks, Big Bazar and Metro Foods.
Crofarm generates revenue through commission, starting from nearly 5% of the price in case of less perishables like potato and onions. It makes a commission of around 15% of the price of green vegetables, and 20-25% in case of fruits and exotics.
The company procures products that have a longer shelf life from national sourcing zones and other products from regional sourcing zones.
The Farm-to-Business, Crofarm attacks one of the biggest inefficiency in agriculture wastage during distribution and selling of farm produce. By building a digitised agri-supply chain for fruits and vegetables that is efficient and has zero wastage, it increases the incomes of both farmers and neighbourhood retailers.
Farmers using the Crofarm platform reportedly earn 25% more than what they would if they sold the produce to mandis (markets).
No wonder, it claims to have served more than 10,000 farmers from Delhi-NCR, Haryana and Uttar Pradesh and is currently servicing over 100 small and medium-sized retailers through its distribution centres.
With clients such as Reliance Retail, Grofers, Big Basket, etc., Crofarm is one agritech startup that is addressing a key problem in agriculture by efficient utilisation of technology.