The move follows the purchase of Toplife by Farfetch China announced in February and gives the global luxury fashion technology platform access to more than 300 million customers in mainland China.
According to a statement, Farfetch now has a “Level 1” entry point in the JD application, which gives customers instant access to more than 3,000 brands through Farfetch’s network of more than 1,000 luxury brands and boutique partners.
“The partnership is based on the successful relationship between Farfetch and JD, which began in July 2017,” said Dr. Farfetch China, Judy Liu.
Since then, the fashion platform has built its presence in China by sharing JD’s logistical capabilities and its knowledge of the behavior of Chinese luxury consumers.
“The brands are looking for better and better access to the Chinese market, and we are delighted to offer them this,” said Liu.
“This is a major expansion of our strategic partnership with JD, which strengthens Farfetch China’s business as part of our truly global offering. “Being able to offer the full package of Farfetch’s technology and logistics platform to brands that want to reach high-end Chinese consumers is a great competitive advantage as we seek to continue increasing our market share in the online luxury market in rapid expansion. “
Farfetch Limited. London, United Kingdom. https://www.farfetch.com