The Revenue That Costs You More Than It Earns: Recognizing and Refusing the Wrong Opportunities
Not every dollar of revenue is worth pursuing, and for growth-focused SME owners, the inability to recognize that distinction is one of the most persistent sources of margin erosion and operational strain. Some opportunities look like wins on the surface while quietly consuming resources, distracting leadership, and pulling the business away from what it does best. Knowing how to evaluate fit before you commit is a discipline that separates sustainable businesses from chronically busy ones.