The Price of Habit: How Reflexive Discounting Quietly Undermines Your SME's Value and Margins
When discounting becomes the default response to sales resistance, small businesses begin a slow erosion of both margin and brand perception. Customers learn to wait, full-price buyers feel penalized, and the business finds itself trapped in a pricing dynamic it created. Escaping this pattern requires more than willpower—it requires understanding why it starts, what it costs, and which alternatives actually work.